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b2b content ideas

b2b content ideas

8 Helpful Content Ideas for B2B Product Marketing. Sharing useful, relatable first-hand accounts conveys empathy, which helps to invoke trust among readers. 1 | Blog Posts. One of the best things about well-curated content -- especially the kind that pertains to your line of work -- is that it eliminates a lot of work. Optimize for search engines (SEO). Many of the following ideas can function as a B2B email template for your content marketing initiatives. INFOGRAPHIC: 8 B2B Content Ideas to Steal from Women’s Magazines. To learn how Brainrider can develop content that will help you reach your goals, request a proposal now. Build a pilot program. All that being said, it can be hard to come up with great B2B content ideas for Instagram…which is where we come into play. Premium plans, Connect your favorite apps to HubSpot. ", - Sophia Bernazzani, Editor, HubSpot Customer Success Blog. For better results start by developing a customer-focused business to business marketing plan and then use this cheat sheet of 21 different B2B content ideas targeting each stage of a prospects decision process: If a prospect wants education or thought leadership what they are really trying to do is understand their problem or opportunity, get a fix on the landscape, and understand how to frame the market. Focus Only on B2B Marketing. Consider maximizing your content by summarizing key points in an infographic that others might link to from other websites. But why would NextView want to create an entirely separate blog that isn’t even on its website? Writer’s block is a thing for everyone. Second, you learn a lot just by reading the newsletter, no need to click through a bunch of links.”, - Janessa Lantz, HubSpot Senior Marketing Manager. Don’t get mad at us —that statement comes from a survey of B2B buyers, where 82% said they wish B2B content had the creativity associated with B2C. Dig beneath the surface of the solutions your company provides. That’s why promoting your content is just as important as producing it, and why you need to cover the topics your customers truly want to know about — not just the things that you think are interesting. Does it have a clear CTA? The Tax Time center, for example, is angled to fit the needs of both customer groups, providing tips for those just starting out, and guides for breaking through new stages of development. Discover B2B content marketing ideas to help get your brand on the radar of influencers in your industry through blogging. That’s why we like it when companies use social media channels to give audiences a “look inside” at the people who make the great products and services they love. Research can be as simple as looking up what your competitors are doing or finding keywords to use in your posts. 9. Even the best B2B content producers have days when they just can’t get it done. Posted July 30, 2020 by Linda & filed under Content Writing, Infographics. But what happens when you can’t come up with marketing content ideas? You may unsubscribe from these communications at any time. Host a webinar. 3. As we mentioned before, Wistia creates visual content technology -- so it makes sense that it would have unique visual content. Much like some of the other remarkable B2B content we’ve come across, it curates not only different pieces of highly helpful content -- but also a variety of content formats. A mobile app, based on technology from Samsung and zSpace, displays a virtual demonstration of a product when readers hold their mobile device over a "trigger image" of that product within the report. Free and premium plans, Customer service software. This list is B2B content ideas is a cheat sheet for developing better B2B marketing content. The point? First Round, an early-stage VC company, recognized the knowledge among entrepreneurs and leaders that wasn’t being shared -- knowledge that could be highly beneficial to their peers -- and created the First Round Review as a place for it to be shared. Blogs are a great way for prospects to gain awareness of your brand and the solution you offer. But off-site content diversifies your audience by engaging readers who might not have otherwise found your website. Our B2B marketing services cover every aspect of the marketing funnel, helping you grow sales pipeline and drive revenue. From blog posts, to webcasts, to podcasts, Deloitte Insights has a bit of everything for those who want to learn about its specialties and the industries it works with. Creating a content strategy to please a wide-scale audience like Deloitte’s is challenging. Here’s another example of a brand that does a great job of leveraging different categories of knowledge. 1. Do the campaigners know their audience? Plus, it can never hurt to establish your brand as a go-to resource. Learn more about B2B marketing and how you can generate more revenue through pipeline marketing. Here are 13 B2B content ideas to boost your Pinterest marketing strategy. That’s why First Round organized the Review into a collection of nine online magazines, each specializing in a different aspect of building a business. To address that, it diversified the format of its expertise, to keep its audience engaged and learning. In this article, we will show you that B2B campaigns are no longer boring, thanks to interactive content. It not only aligns with its brand -- after all, the company does provide technology to businesses that want hosting solutions for their visual content -- but it’s also just smart. It can quickly become unfocused. Unlike other social media platforms, when people search on Pinterest they expect to leave the platform to get more information. It works with a massive cross-section of industries, from government agencies to life sciences -- and that broad range of knowledge is a major selling point. Zendesk might be an expert in the solutions provided by its product, but behind that product is a chorus of highly skilled experts -- the people who build and engineer the software. So while we don’t recommend abandoning blogs completely -- after all, written content is still vital to SEO -- we do emphasize the importance of diversifying content formats. Gated content is the stuff you’ve invested time, energy and resource to create. If you want to increase traffic to your blog, consider Pinterest your personal promoter. 13 B2B Instagram Content Ideas to Spark Your Creativity. There’s an understanding among the B2B marketing community that businesses aren’t going to spend money frivolously. 1. B2B Content Marketing Ideas Content marketing is one of the dominant strategies in the digital environment, given its efficiency in attracting and educating leads. So, as you create these content hubs, consider adding a “knowledge center” among them that’s dedicated to teaching your audience the valuable things it wants to learn. Every B2B marketer knows that content is critical. Is the language actionable? And for every B2B product, there are even more B2B users out there looking for information, inspiration, and knowledge to provide them with solutions. Your blog is an excellent resource for B2B social media content ideas. Content marketing starts with creating or curating content such as articles, videos, graphics, or podcasts. Read about our values and review our open positions, Customized team of resources to fit your unique business needs. Give up? First, it's surprisingly funny (the subject lines alone make it worth it). Royal … For many B2B content writers, it can be scary or intimidating to start writing content and put your ideas out there in the wide world. How? We're committed to your privacy. For Hexagon, an industrial IT solutions provider, "AR" doesn't just stand for annual report. 5. Raise the Bar rounds up the best stories about a variety of different industries, giving me a great snapshot of trends to watch and news stories to follow without having to search for them myself. Creating good B2B content is, of course, about stellar writing and innovative ideas. B2B content marketing, or business-to-business content marketing, can be very challenging, and it’s only going to become more so in the coming years (if such a thing were possible).That’s why we wanted to create a seriously comprehensive, detailed guide to content marketing for B2B-focused businesses.. We’ll cover a lot of territory today, including: No marketing, including content, is uninteresting if you look at it certain ways. @meghkeaney. Sure, topics like engineering might be traditionally “unsexy.” But when leveraged and communicated in a storytelling manner, they can make for remarkable content. But liberating that much-untapped knowledge can lead to the same problem we alluded to above -- an unfocused mass of content that makes it difficult to discover exactly what you’re looking for. Link in bio! Here are some of our favourite B2B campaigns created with the Qualifio platform. It serves, reads the manifesto, to liberate the ideas and expertise that are “trapped in other people's heads.”. Deloitte is a professional services company specializing in consulting, tech, auditing, and more. If your search traffic is primarily driven by your brand name you are missing traffic from prospects looking for practical information related to their decision process. When it comes to marketing for B2Bs, one of the hardest parts of the battle is pushing leads across the finish line and turning them into customers. Meghan Keaney Anderson Want to capture glorious shots like this with a DSLR camera? We’re optimistic that the digital realm is full of strong B2B content marketing efforts -- and, we want to hear about them. What is gated content and can it improve your B2B lead generation efforts? In December 2020, online retailers and B2B sellers can focus their content marketing on getting things done during Covid, launching a YouTube channel, profiling the Nobel Prizes, teaching skills, and raising AIDS awareness. A fast-food chain creates an investigative podcast into a forgotten food. As a crucial B2B content marketing tactic, this can be done with blog posts, infographics, charts, tables, or other pieces of content. Then there are Host a podcast. Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018. Rather, this is a “What to” article, with 35 B2B eNewsletter content ideas to help you think about “what” to write about. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'e74edd8b-9be4-4ea5-9ac3-9555b184c305', {}); Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones. Use these B2B content ideas to inspire practical content topics such as examples, guides, templates, plans, tips, reviews, etc. Balance your product, brand, commentary, opinion, and about-us content with practical content to see better inbound search results and content engagement. Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights, in collaboration with optimization company Conversion XL. Now that you know what you want to achieve, who you want to target and where the gaps in your content are, you can start to brainstorm content ideas for your B2B content marketing strategy. Free and premium plans, Sales CRM software. Among its other advantages, visual content can help boost a viewer’s retention of things like brand information. Hopefully, these content ideas will give you a great head start for planning and researching your content. 95 Creative Content Marketing Ideas for Your Website or Blog 1. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '902a9c1d-887f-4775-ac61-e5777a070b47', {}); Originally published Aug 31, 2018 8:12:00 PM, updated March 19 2018. Stay up to date with the latest marketing, sales, and service tips and news. You have to maintain one that’s professional, yet still readable and friendly. Please, please, please don’t neglect to incorporate visuals into your content strategy. Then, keep it human. © 2020 Brainrider Inc. All Right Reserved, Access to internal subject matter experts. It’s your premium, high value content. Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. More established companies that need greater insight into all facets of their operations. A post shared by Wistia (@wistia) on Apr 24, 2017 at 11:58am PDT. And so, under such subject lines as “so sad: tough to have a VC dad,” it includes relevant data. In a 2016 blog post announcing the launch of the newsletter, Mattermark’s Co-founder and CEO, Danielle Morrill, wrote, “We’re turning our focus toward sifting through the mountains of content out there around sales, marketing, and growth to help the community of DOERS who grow companies.”. When executed correctly, it can give publishers a huge boost in discoverability, variety, and quality, especially when making use of a highly popular platform like Medium. Take signups for an online course. Identify what your business does particularly well, and then make the most use of the channel that best aligns with your strengths. A mini-webinar run via Stories or IGTV can help your brand connect with a new audience. Engage your partners with animated games like Royal Caribbean. Marketing automation software. This one's for you, B2B Marketers. If you need to say something that a blog alone can't, the business demands that you make it work -- whether that means starting a YouTube channel or seeing how you can integrate an AR tool into your next ebook. Learn more about Brainrider and our core values, Get a glimpse of some of the customers we've worked with, Come work with us! Brainstorm content ideas. Much like some of the other remarkable B2B content we’ve come across, it curates not only different pieces of highly helpful content -- but also a variety of content formats. For B2B social media marketing ideas, Quora and groups on Linkedin and Facebook are a great source of content inspiration. Get to know Brainrider, our leadership, what we stand for, and what makes us the right partner for your B2B marketing needs. The following tips will help B2B marketers brainstorm new content ideas that appeal to the brand’s target market. 4. Yes -- more offsite content. But even more than that, we want to hear how these examples inspire you. Here's the answer: "But I'm a B2B Marketer." I wanted to draw attention to this particular aspect of content marketing. This will probably work best if it’s a list post, but it doesn’t have to be. Thinking about ABM? They can have valuable information, genuine personality, and even be downright remarkable. So, while it’s great to think outside of the box, use clever subject lines, or even write every email with an overarching humorous tone -- keep it relevant and include the information that the people reading it signed up to receive in the first place. We absolutely love stumbling across B2B companies with an active presence on Medium. Sit down with marketing and sales and try to come up with ideas related to the pain points of your personas. Don’t be afraid to reach out to the entrepreneurs and leaders you’ve met, or simply just admire, to figure out how they can work with you to create content with teachable experiences that your audience will value. The company realized that there’s an audience to be tapped that’s seeking insights and expertise on the technical side of the product, so it used that to build an entirely independent content property. And as the human attention span dwindles, that makes it even more important to create content that engages and maintains your audience’s attention. It knew that the web -- especially within marketing and web design -- was becoming increasingly crowded with content. When you begin to brainstorm and map out ideas for content, ask yourself, “Do I really understand my audience?” If you have any doubts as to how the idea will benefit or be useful to your audience, the answer might be “no” -- and that’s okay. Plus, you’re creating a publication on a platform that comes with a built-in audience of at least 6.3 million users. Guides, how-to's, and best practice resources, Find us at these online events and digital experiences, Get a free content diagnosis and recommendations, Better define your needs and evaluate the Brainrider approach with a sample SOW. Manufacturing in 2015: Best Insights, Tips and Innovations Best Ideas for B2B Content Marketing. Creating engaging content for your customers is a difficult task. By now, you have an understanding of the basics of B2B content marketing. But Deloitte has also used that wealth of knowledge to position itself as a resource for those who want to know what it knows. 2. To connect with prospects before they know who you are, you need to share practical and useful “how to” topics related to your subject matter expertise. Starting from what is B2B marketing to its different formats, I am sure you have soaked-up everything. It was content that expanded far beyond the written word -- and that was one thing that made it so great. Free and premium plans, Content management system software. With a specific audience and goals in mind, you can focus on finding content ideas for your B2B content marketing campaign. The sort of content that a prospect should or would be willing to register for in order to receive it. Wistia, a video hosting platform, does that particularly well by sharing visual content on Instagram that lifts the curtain on its people -- and dogs. If you’ve ever seen a growth marketer on the heels of a successful optimization experiment, you know that her energy is electric. 03, Jun 2019 . 8. Use your website’s analytics to find your most popular post. Because Better Everyday isn’t attached to the company’s main URL, it provides an opportunity for NextView to experiment with different tones, voices, and stories -- all from a variety of experts that might already be using Medium to discover and contribute unique content. In order to give you a few ideas for how to make your newsletters worth reading, I’ve rounded up 10 B2B newsletter content ideas. MYOB, a provider of business management solutions in Australia and New Zealand, helps companies manage their finances, in part by connecting them with bookkeepers and financial services professionals. Think about the problems that your product or service already aims to solve for customers. Implementations, migrations, templates and lead management, B2B marketing campaign strategy and execution, Tech assessment, optimization, integrations and API work, Digital and web design, branding, video and custom design projects, Content audit, copywriting, workshops, content experience, Getting started with ABM, ABM Pilot, and implementation, If you’re like many marketing leaders out there, you’re looking for strategies and resources that…. A great example is VC firm NextView Ventures' Better Everyday, a Medium publication that focuses on “stories, analyses & resources to help seed-stage founders redesign the everyday.”. Sure this information can be presented in a boring ol' white paper like every other competitor OR it can be turned into a bright and fun infographic. 22 Content Marketing Ideas for B2B Marketers . The project came to a close after one year, but during its existence, Page Fights contained live streams of marketing optimization expert panels who critiqued landing pages in real time. Plus, with Medium’s built-in ability for people to recommend, highlight, and search internally for relevant content, it makes the work published there that much more shareable. This list is B2B content ideas is a cheat sheet for developing better B2B marketing content. This means building internal consensus for the decision and building comfort with their choice. Then, turn that into relevant content that’s going to both save time for and inform your audience -- and make it easy for them to access it. If this one sounds a bit on the dramatic side, that’s intentional. Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" From blog posts, to webcasts, to podcasts, Deloitte Insights has a bit of everything for those who want to learn about its specialties and the industries it works with. 6. A cruise line writes romance stories. We love how this newsletter illustrates the willingness of CB Insights to not take itself too seriously. It has two main buyer personas: Each audience has its own set of concerns and corresponding hub of information on MYOB.com -- and MYOB has built a B2B content marketing strategy for each one that shows how much it understands its customers. And we want to recognize the brands that are breaking that mold and creating great content that grows fervent, dedicated audiences. A company doesn't work for its content; content works for its company. By using new and trendy ideas for content marketing as a B2B company, you can establish trust and gain credibility to get more leads. Other businesses spe… Posted by Alex Sobal. B2B content marketing is the practice of producing and distributing content in order to increase brand awareness, traffic, leads and sales for business-to-business companies. Common forms of content marketing in B2B include blogging, podcasting, email newsletters and infographics. Sometimes it’s important to get your ideas down on paper. With that in mind, the company recently "augmented" a presentation to its investors in a creative way. Small businesses that are just learning the ropes. Who says written content needs to be two-dimensional? Here, you will learn how to implement those learnings in practicality to get the most out of it. As my colleague, Sam Mallikarjunan, writes in “Why Medium Works,” it can take up to six months of consistent publishing on your company’s blog before it gains significant traction. But the moments like the one we described above are the ones that remind us: B2B companies are just as passionate about their products as B2C companies are. Well, it’s an exercise in creating off-site content: the material you own but doesn’t live on your website. Maintain an amazing onsite blog. Take advantage of the availability of off-site content platforms. There are two things I love about the CB Insights newsletter. Sure, Unbounce has a successful blog, but it saw Page Fights as an opportunity to expand beyond that copy. A simple way to prioritize your objectives, identify gaps and execute a better marketing program. As they show, there's a world of content opportunities out there, just waiting for creative B2B marketers to take on. July 18, 2018. How does it work? If well-executed, this kind of effort has everything to optimize the customer’s journey and facilitate its conversion. After all, articles with an image once every 75-100 words got double the number of social shares than articles with fewer images. This time, it’s from Zendesk, a maker of customer service software that’s done something unique with its Medium publication, Zendesk Engineering. Here are 13 different ideas you can try as you look to jumpstart your B2B Instagram strategy. MYOB recognizes that many businesses are figuring out accounting and financial decisions as they grow, so it’s created content that positions the brand as a go-to resource to help those businesses navigate each stage of their development. B2B decision makers are bored. B2B content ideas that address these questions include: If a prospect wants solutions and product suitability content they want to figure out how to solve their problem. B2B businesses that are privy to industry-specific data are at an advantage when it comes to content. Turn Your Top Posts Into A Slideshare. This means understanding how different solutions work, how to compare different approaches, a building a short-list of relevant solutions. B2B content ideas to address these questions include: The most common search phrases start with “how to” concepts not specific brand or product names. B2B Lead Generation Ideas. There are in fact, a number of excellent resources with “How to” tips for creating, producing, publishing, and managing newsletters—including our own B2B Email Marketing Best Practices eBook . B2B content ideas that address these questions include: Prospects who have built their short-list then look for decision support and credentials. Medium, for example, connects your content with the people most likely to read it. Conduct, publish, and offer original research. See all integrations. 11 gated content ideas for B2B lead generation. Writing B2B content Write first and then edit well. Use Your Blog. What have you learned that makes you do what you do so well, and how did you get there? That’s why creating informed, useful content for individual, specialized audiences is core to its marketing strategy. If you want more traffic and more leads, you need to produce. For more information, check out our privacy policy. When you’re dying to create truly unique, cutting-edge content, it’s easy to stray from your organization’s mission and focus. B2B blogs can be a challenge for even the most experienced content marketer. Head over to the Library for everything you need to know (dog sold separately). Hexagon used augmented reality (AR) to spruce up their written company report, giving investors a more interactive experience when learning the latest updates on the company.

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